BSS Business School

• Bank Marketing I

• Bank Marketing II

Bank Marketing I: Introduction, Understanding services, Distinctive aspects of service marketing, Strategic issues in bank marketing, Positioning bank services in the market, New product development, Pricing and launching.

Bank Marketing II: New distribution channels for bank marketing, Communicating and promoting bank services, Improving quality and productivity, Customer relationship management in banks, Globalizing bank services, Opportunities and challenges in bank marketing.